2001 – October 2007; September 2008 – present
- Develop and execute online and offline content strategies for client projects, including websites, marketing collateral and sales aids, medical conference coverage, continuing health education programs, speeches, newsletters, and technical manuals
- Ensure that all medical communications meet regulatory and ethical requirements of the client’s medical, legal, and ethical review departments, the Pharmaceutical Advertising Advisory Board, Rx&D Canada, the College of Family Physicians of Canada (Mainpro), and the Royal College of Physicians and Surgeons of Canada (MainCert)
October 2007 – September 2008
- Researched and developed continuing health education programs
- Hired and managed freelance writers and their projects
- Managed quality control of editorial project deliverables
2000 – 2001
- Developed and executed content strategies for client websites
- Wrote and edited client website content, from creative to navigational copy
- Developed creative concepts for client websites in conjunction with creative director
- Collaborated on client pitches
- Client projects included Barrick Gold, City of Toronto, Toronto Public Library, eSalveo.com, Kellogg’s, NB Capital Partners, and Region of Peel
1996 – 2000
- Defined communication needs and managed assembly of all material to be communicated and distributed to customers and internal audiences on a monthly basis
- Wrote all marketing and sales collateral, including website copy
- Managed internal and external website content
- Managed development and production of all marketing collateral pieces
- Scripted presentations and speeches for delivery by senior staff
1988 – 1996
- Researched, wrote and edited magazine articles, advertising copy, and marketing and corporate communications
Formal Education
Bachelor of Arts (English Literature), McMaster University, Hamilton, ON (1988)